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Hi, I'm Beatrice.

Get To Know Me

My goal is to design experiences that engage, excite, and empower people and their communities.

I am ...

creative, self-motivated, empathic, goal oriented, and data driven.

I am a Designer

Recent Musings

What This is All About

I layout the purpose of this blog, AptlyU and how it may help you.

Usability Inspection Methods

When budgets are tight, are usability inspection methods a viable substitute for empirical user research?

Split Brain and UX Research

One does not simply ask what the user wants.

Student Organizations Council Revamp

A More Robust Product Discovery